Matka Travel Fair 2026 and Matka Workshop Day 2026 are organized by the Finnish Fair Corporation.
Toolbox Travel produces hosted pre and post tours on behalf of Matka. Tour programmes will be added to this page as soon as itineraries have been confirmed.
To be able to apply to a hosted pre or post tour, you have to be a registered and validated Buyer. Please note, that only these tours are hosted. Otherwise, travel costs and stay in Helsinki are on your own expense. Special rates for buyers from exhibiting hotels are visible on your personal home page after your profile has been validated. For any questions concerning the tours, or to apply for a tour, please contact: Mr. Kari Halonen. Please note, that changes are possible in tour programmes.
For any other questions on Matka Workshop Day or Matka Travel Fair participation or practicalities, please contact: Mr. Mikko Kankaala
If you arrive from outside the Schengen area, please note that it can take up to 8 weeks to get a visa. We recommend to register early enough, and reserve 8 weeks for visa process to avoid cancellations because of not getting a visa on time.
Pre Tour 11.-13.1.2026
Tahko is one of Finland’s best-known and most popular tourist centres,
with plenty to do all year round. Snowsports, adventures, a fun
atmosphere, and high-quality accommodation and services – winter in
Tahko has it all. Tahko provides an unforgettable combination of
adventure, sports and leisure activities, with something fun for everyone
all year round. Thanks to its central location, Tahko is easily accessible
from anywhere in Finland.
For more information click here.
Pre Tour 10.1. – 13.1.2026
Experience the authentic winter of Northern Finland in a fresh way –
beyond the most crowded Arctic destinations. This pre-tour offers travel
professionals the opportunity to discover a more relaxed and authentic
side of the North, where snowy landscapes, cultural depth and personal
connections define the journey.
Begin your trip in Oulu, the European Capital of Culture 2026. This dynamic city by the frozen
sea combines Arctic light, creativity, and local lifestyle into an inspiring winter experience. Explore
the vibrant yet compact city, enjoy Arctic outdoor activities and taste regional flavors through the
Arctic Food Lab concept.
Continue to Kemi, located on the Bothnian Bay coast, where the sea freezes into a spectacular
Arctic playground. The highlight here is a once-in-a-lifetime icebreaker cruise – a powerful and
immersive experience on frozen waters. Kemi brings a taste of Lapland-style adventures in a
distinctive setting shaped by sea ice, coastal culture and wintry silence.
On your return journey, stop in Haukipudas and Ii, known internationally as a pioneer in climate
action. These coastal destinations offer serene Arctic moments in unique countryside and seaside
environments, where the frozen river and sea and crisp air create unforgettable atmospheres.
Accommodation is in a countryside hotel by the river, offering rural charm, peacefulness and
excellent conditions for aurora watching.
This tour is ideal for travel professionals seeking new, authentic Nordic experiences for winter
2026–2027 – and a gateway to the Arctic, with local insight.
For more information click here.
Pre Tour 11.1 – 13.1.2026
Those who steer north find the Arctic Coast of Finland by the
northernmost part of the Baltic Sea. The Arctic Coast is full of northern,
coastal characteristics. We aim at marketing the highlights and unique
travel experiences along our home coast. We are a value network for
coastal destinations and resorts offering a taste of arcticity for those who
wish to venture north yet enjoy hospitality and inclusive services. Visit
Arctic Coast will be a trusted partner who can inspire you, assist you in
finding the right coastal experiences for your clients or offer full support
for travel productions.
For more information click here.
Pre Tour 13.1.2026
Helsinki is sure to leave a lasting impression on its guests. This charming city
boasts an array of attractions such as historical sites and grand structures
minted with the city's other half, the ocean itself. Being the country's capital, it
is the most populated of Finland’s cities and offers modern corporate
attractions for the country’s cultural, educational, religious and political
networks. Helsinki has faced in recent years transformation where old
buildings and places have changed it’s functions to attract locals and visitors.
Nowadays these are new MUST places to visit when exploring Helsinki.
For more information click here.
Post Tour 15.1 – 18.1.2026
Step into the serene beauty of Northern Finland in the heart of winter.
This post tour introduces you to Oulu – the European Capital of Culture
2026 – and the charming rural town of Liminka.
Experience the best of Northern Finland in the heart of winter during a once-in-a-lifetime cultural
celebration and peaceful Arctic escape.
This post tour invites you to explore Oulu – the European Capital of Culture 2026 – right during
the opening weekend of its cultural year. Feel the buzz of the city as it comes alive with art,
light, music, and shared experiences. You'll meet the people behind the scenes and get a front-
row seat to the start of a historic year.
As part of the experience, you’ll experience the frozen sea. We will also take you to taste your
way through the Arctic Food Lab – a regional culinary initiative that highlights local ingredients,
traditional recipes, and modern Nordic flavors created in and for the North.
After the cultural pulse of the city, retreat to the silence of the snowy open landscapes of Liminka,
just 30 minutes south of Oulu. Known for its protected coastal nature and wide open skies,
Liminka is a true winter gem where tranquility meets authenticity.
Your accommodation in Liminka is in Hotel Liminka Bay, nestled at the edge of the Liminka Bay
wetland nature reserve. This small and personal hotel is perfect for self-driving FITs and small
groups looking for a genuine Northern countryside experience.
The program includes peaceful walks on frozen flatlands, local storytelling, and – weather
permitting – a Northern Lights excursion, where you can watch the auroras dance across the
Arctic sky in one of Finland’s flattest and most open landscapes.
For more information click here.
Post Tour 15.1 – 18.1.2026
TornioHaparanda represents a unique twin city spanning two
countries and two time zones, with an Arctic Archipelago, the
Torne River Valley’s rich culture, pristine nature, and the
amazing northern lights. Here, you can enjoy an authentic
Lapland experience year-round, as TornioHaparanda is
perfectly located in the heart of both Swedish and Finnish
Lapland by the sea. In TornioHaparanda, you can experience
cross-border city life and adventures, snowshoing,
snowmobiles, saunas etc, easily combined with nearby bucket-
list attractions like Santa Claus Village and icebreaker cruises.
Kemi offers things to do and experience all year round. The sea
with a charming archipelago freezes in the winter time and
offers white night magic in the summer time. In Kemi you have
a direct access to the sea in every season, possibilities of
various activities with a special twist like during the winter time
you can participate on the world-famous Icebreaker cruises.
Other unique facilities in Kemi are the Seaside Glass Villas and
the newest attraction all-year-round SnowExperience365.
For more information click here.
Post Tour 16.1 – 18.1.2026
Those who steer north find the Arctic Coast of Finland by the
northernmost part of the Baltic Sea. The Arctic Coast is full of northern,
coastal characteristics. We aim at marketing the highlights and unique
travel experiences along our home coast. We are a value network for
coastal destinations and resorts offering a taste of arcticity for those who
wish to venture north yet enjoy hospitality and inclusive services. Visit
Arctic Coast will be a trusted partner who can inspire you, assist you in
finding the right coastal experiences for your clients or offer full support
for travel productions.
For more information click here.
Post Tour 15.1-18.1.2026
Discover the Wild Heart of Arctic Lakeland: Suomussalmi & Hossa
Suomussalmi lies in Northern Finland, within the pristine Arctic Lakeland region, conveniently
located between Kajaani and Kuusamo airports. The area offers two distinctive destinations:
• Suomussalmi, known for its cozy hotels, welcoming reindeer farm, and tranquil atmosphere,
• Hossa National Park, a true wilderness haven with endless opportunities for outdoor
adventure — far from mass tourism.
In midwinter, Suomussalmi and Hossa are at their most magical. The landscape is blanketed in
deep snow, the air is crisp and clear, and the calm silence of nature creates a truly Arctic
atmosphere.
During this program, you’ll meet friendly reindeer at Korpiporo Reindeer Farm, enjoy a memorable
dinner at Niittykahvila Café next to The Silent People art installation, and stay at Spa Hotel Kiannon
Kuohut before heading to Hossa.
In Hossa National Park, you’ll explore the peaceful wilderness through snowshoeing, cycling, and
relaxing coffee breaks by the campfire. Evenings invite you to unwind in a Finnish sauna and gaze
at the northern lights under the sky. Accommodation is arranged in the charming Lakeside Chalet,
surrounded by snowy forests and frozen lakes.
Join us to experience the best of Finnish nature travel — authentic, peaceful, and unforgettable.
This tour is warmly recommended for all tour operators.
For more information click here.
Post Tour 16.1.2026
Helsinki is sure to leave a lasting impression on its guests. This charming city
boasts an array of attractions such as historical sites and grand structures
minted with the city's other half, the ocean itself. Being the country's capital, it
is the most populated of Finland’s cities and offers modern corporate
attractions for the country’s cultural, educational, religious and political
networks. Helsinki has faced in recent years transformation where old
buildings and places have changed it’s functions to attract locals and visitors.
Nowadays these are new MUST places to visit when exploring Helsinki.
More information click here.